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“董宇辉们”出走后，东方甄选薪酬少发近4个亿，净利润同比增长超86倍_我的网站

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一 | TikTok is now facing multiple lawsuits after at least seven children under the age of 15 died while attempting the “blackout challenge”, alleges a suit filed against TikTok in June. The challenge encourages social media users to choke themselves with belts, purse strings, or similar items until they pass out.,The parents of Arriani Jaileen Arroyo gave their daughter a smartphone at the age of 7, she then downloaded TikTok and became “addicted” to the platform, her parents said. She started trying internet challenges but because those challenges involved foods and beverages Arriani’s parents thought little of them.,Then on February 26, 2021 Arriani was found with a leash tied around her neck, inspired by the TikTok choking challenge; she died that same day.,Other children across the globe—not just in America—have died from trying the “blackout challenge”: a 10 year-old in Italy, a 14 year-old in Australia, as well as a 12 year-old in Colorado, a 12 year-old in Oklahoma, and a 10 year-old in Pennsylvania. Lalani Erika Renee Walton, 8, also died while attempting the blackout challenge.,Family members of Lalani and Arriani are now suing TikTok. They are being represented by the Social Media Victims Law Center, a law firm that “works to hold social media companies legally accountable for the harm they inflict on vulnerable users”, according to their website. This is the second lawsuit the social media app has faced following a fatal incident involving the blackout challenge.,“TikTok has specifically curated and determined that these Blackout Challenge videos — videos featuring users who purposefully strangulate themselves until losing consciousness — are appropriate and fitting for small children,” the lawsuit reads.,The company argues that the “blackout challenge” has been around for years. Between 1995 and 2007 CDC discovered 82 deaths caused by “the choking game” which saw kids aged six to 19 die.,"This disturbing ‘challenge,’ which people seem to learn about from sources other than TikTok, long predates our platform and has never been a TikTok trend,” TikTok said in a statement. “We remain vigilant in our commitment to user safety and would immediately remove related content if found. Our deepest sympathies go out to the family for their tragic loss.”,In 2019 TikTok had to pay $5.7 million in settlement charges after violating a children’s privacy law, said the Federal Trade Commission who filed the charges. The app “illegally collected personal information from children” after it failed to require parents’ permission before signing up for the app. The Children’s Online Privacy Protection Act (COPPA) requires websites to ask children under the age of 13 to get their parents’ permission before sharing personal information online.。　　近日，东方甄选公布了公司2026财年(2025年6月1日至2026年5月31日)业绩，这也是董宇辉出走之后的东方甄选的首个完整财年。

二 | 　　财报显示，东方甄选总营收为57.01亿元，同比增长29.8%。

三 | 若不包含与辉同行直播间的影响，则总营收同比增加36.3%。净利润则由2025财年的619.1万元增加至2026财年的5.44亿元，增长了约86.87倍。　　此前，2025年12月，新东方19年老将孙进出任执行总裁，开启了从“MCN化”到“零售公司化”的深度组织重塑。2026年4月，四位核心主播明明、天权、中灿、林林集体离职，标志着“超级主播IP”时代的彻底终结。

四 | 　　2026财年下半年，东方甄选营收和净利润同比分别增长53.7%和196.8%，增速显著提升。全年GMV达到102亿元，若剔除与辉同行影响，同比增长36.4%。要知道，2026财年上半年，公司营收仅同比增长5.7%。下半年的强劲反弹，几乎全部发生在孙进接手之后。

五 | 　　这一年，东方甄选一直在走“去超级主播IP”的路，主动推动业务逻辑从“人带货”转向“货带人”。财报显示，2026年5月底，东方甄选自营产品及直播电商团队共有1233名全职雇员和579名兼职雇员。2025年同期这一数据则是1070名全职雇员和331名兼职雇员。2026财年，东方甄选的薪酬开支总额为8.09亿元，相较前一年度的11.76亿元同比减少31.2%。　　另一边，东方甄选主播团队从2025年12月的20多人扩充到80余人，孙进明确提出目标，计划2027财年突破百人，不再打造少数几个全民级头部主播，而是搭建规模化主播矩阵，配合抖音18个垂类账号，不同账号对应不同品类，主播服务于品类。　　孙进在业绩会上表示，所有新开直播账号都提前测算盈亏平衡点，并且全部实现了盈利，以前是先给头部主播天价年薪和分成、再赌GMV，现在是先算好账号的盈亏平衡点，主播薪酬跟产出强绑定。　　此前市场普遍估算，单名顶级主播的年薪及相关分成可达数亿元规模，核心主播团队的集体离场，直接带动整体薪酬开支大幅下行。

六 | 　　除人员结构变化外，组织瘦身与降本增效也是薪酬及费用下降的重要原因。报告期内公司行政开支从3.96亿元大幅降至1.89亿元，研发开支也从1.32亿元小幅缩减至1.08亿元。

七 | 老将孙进出任执行总裁后，启动了组织架构调整，剥离冗余职能、优化管理层级，管理团队的更替伴随着中层人员的优化，整体人效显著提升。　　值得一提的是，东方甄选除了薪酬减少转化来的利润，公司自营业务的快速崛起成为业绩新支柱。2026财年东方甄选自营产品GMV达54亿元，占总GMV比例约52.6%，较上一财年的43.8%显著提升，首次超过第三方代销产品占比。自营产品矩阵持续扩充，累计推出801款SKU，覆盖生鲜食品、休闲零食、日用个护、营养保健等多个品类，自营产品占比提升直接带动整体毛利率从33.6%提升至36.4%，成为利润修复的核心驱动力。　　东方甄选介绍，继2026年5月在北京中关村开设首家线下体验店之后，2026年7月，东方甄选已与新东方集团旗下校区开展合作，分别于西安、郑州开设门店，将线下体验由标杆直营店向“合作经营”模式延伸。